Private EquityPortfolio Companies

LocationBoulder, Colorado

CrossFitConsumer

  • Year Invested2020
  • Investment TypeGrowth Capital

CrossFit® is the world’s leading platform to improve health, happiness and performance. In the 20 years since its founding, CrossFit has grown from a garage gym into a leading global health and fitness brand. CrossFit is committed to creating a welcoming and inclusive environment for everyone, and millions of people have already experienced CrossFit’s transformational benefits through workouts in more than 15,000 affiliated gyms across 158 countries. CrossFit also operates the annual CrossFit Open, through which athletes at every level compete worldwide, culminating in the CrossFit Games where top athletes compete for the title of Fittest on Earth™. To learn more, visit www.CrossFit.com.

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