August 2011NEW Continues International Expansion Through ITOCHU Partnership

Sterling, Virginia, August 10, 2011 — N.E.W. Customer Service Companies, LLC (NEW), the leading global provider of extended service plans, buyer protection services and product support, and ITOCHU Corporation, one of Japan's leading global trading firms, announced they have formed a partnership to expand product protection and customer service support to retailers of consumer electronics and appliances in Japan.

"Japan's extended warranty market is poised for growth, and we're excited to offer Japanese consumers product protection and peace of mind against unexpected failures," said Tony Nader, president and CEO of NEW.

As the largest global administrator of extended service plans, NEW leverages its 30 years of experience to help retailers strengthen customer service offerings to boost consumer brand loyalty and achieve greater overall success.  Customers experience award-winning, world-class customer service through NEW's call center in Tokyo and its professional, nationwide service network.

"We're extremely honored to announce our partnership with ITOCHU Corporation," said Hiroshi Miyamoto, managing director of NEW Japan K.K.  "With its breadth and strong presence in the marketplace, ITOCHU is an ideal business development partner for NEW to expand the extended warranty business in Japan to further enhance the customer service experience for Japanese consumers."

About ITOCHU Corporation
With approximately 130 bases in 68 countries, ITOCHU, one of the leading sogo shosha, a trading company, engages in domestic trading, import/export, and overseas trading of various products such as textile, information and communications technology, machinery, energy, metals, minerals, chemicals, forest products, general merchandise, food, construction, realty, finance, insurance, and logistics services, as well as business investment in Japan and overseas.  For more information, please visit ITOCHU at

About N.E.W. Customer Service Companies Inc. (NEW)
NEW is the leading provider of extended service plans, buyer protection services and product support, providing coverage to more than 150 million consumers.  Founded in 1983, with headquarters in Sterling, Va., NEW provides award-recognized post-sale consumer care for leading retailers, consumer service providers, wireless carriers and financial services firms.  NEW has expanded its product offerings and now delivers a comprehensive customer care solution that begins on day one of the product purchase and extends through the end of the product life cycle.  For more information, please visit NEW at www.newcorp.comor call 1-800 WHAT’S NEW (1-800-942-8763).


Source: NEW
Title: NEW Continues International Expansion Through ITOCHU Partnership
Date Published: August 10, 2011
Date Accessed: August 8, 2013

Company Details

  • Nashville,
  • Year Invested2018, 2012, 2006
  • IndustryCommunications Ecosystem, Technology & Communications
  • TypesManagement Recapitalization

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